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The i'm feeling lucky button automatically clicks on the highest rank page. Therefore it isn't decided by google, only there ranking algorithm. Part of their ranking algorithm is based off popularity. So the more people who click on these things the higher up in the ranking they go. At one point (maybe still) used bots to move their pages up until they were the first hit. Thus google isn't directly involved with the i'm feeling lucky searches.
Also as long as were looking at them try (all really funny):
liar
french victories
terrorist sympathizer
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"The sole advantage of power is that you can do more good"
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